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What Feelings Do My Clients Buy? Reflections Inspired by the Book “The E-Myth Revisited”

What Feelings Do My Clients Buy? Reflections Inspired by the Book “The E-Myth Revisited”

Jan 13, 2025 | Article

It is often said that clients don’t buy products or services — they buy the emotions these products or services bring them. This statement gained new meaning for me when I read “The E-Myth Revisited” by Michael E. Gerber. The author emphasizes that success...
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