It is often said that clients don’t buy products or services — they buy the emotions these products or services bring them. This statement gained new meaning for me when I read “The E-Myth Revisited” by Michael E. Gerber. The author emphasizes that success...
Most companies operate in an environment where competition in existing markets resembles a ruthless battle. The Blue Ocean Strategy, created by W. Chan Kim and Renée Mauborgne, proposes an innovative approach: instead of fighting for market share in a crowded space,...
Running a business often leaves us with little time for reflection and strategy development. Many businesses fail because their owners fall into the trap of being specialists rather than entrepreneurs. How can this be avoided? In this article, we will introduce you to...
Anyone who runs a business or plans to start one knows that entrepreneurship is not just about ideas and strategies—it’s about daily decisions, challenges, and learning. In a world where markets evolve as quickly as technology, knowledge is one of the most valuable...
On the occasion of the New Year, we wish all entrepreneurs many successes, endless motivation, and innovative ideas for business growth. May the coming months be full of inspiration, fruitful collaborations, and satisfaction with completed projects. We believe that...
Procrastination, also known as postponing tasks, refers to the tendency to delay tasks until later or the last possible moment, even when there are valid reasons to address them immediately. It is a psychological phenomenon that can stem from various causes, such as...
