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What Feelings Do My Clients Buy? Reflections Inspired by the Book “The E-Myth Revisited”

What Feelings Do My Clients Buy? Reflections Inspired by the Book “The E-Myth Revisited”

Jan 13, 2025 | Article

It is often said that clients don’t buy products or services — they buy the emotions these products or services bring them. This statement gained new meaning for me when I read “The E-Myth Revisited” by Michael E. Gerber. The author emphasizes that success...
Best Books for Entrepreneurs and Aspiring Business Owners – Your 2025 Reading List

Best Books for Entrepreneurs and Aspiring Business Owners – Your 2025 Reading List

Jan 1, 2025 | Article

Anyone who runs a business or plans to start one knows that entrepreneurship is not just about ideas and strategies—it’s about daily decisions, challenges, and learning. In a world where markets evolve as quickly as technology, knowledge is one of the most valuable...
New Year, new horizons!🎉May 2025 bring you nothing but success!✨

New Year, new horizons!🎉May 2025 bring you nothing but success!✨

Jan 1, 2025 | Article

On the occasion of the New Year, we wish all entrepreneurs many successes, endless motivation, and innovative ideas for business growth. May the coming months be full of inspiration, fruitful collaborations, and satisfaction with completed projects. We believe that...
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